Today’s guest, Brendan McClenahan, explains video marketing has been shown to increase website conversions by 150 - 200%. That means you could double or triple your new client calls from your website just be incorporating video.

But you’re probably wondering, “Just how do I get started with video marketing?”

I’m glad you asked. We hear this question a LOT. Video can seem so overwhelming that only a tiny majority of therapists ever use it.

When I learned about the work of Brendan McClenahan and Connor McClenahan, founders of Cupla Media, I knew instantly I had to get them on the podcast. They specialize in helping psychotherapists produce top-notch videos to promote their practices.

In this episode, Brendan explains how to:

• Start marketing using video for free
• Use video to stand out from the crowd
• Stop accidentally repelling clients (this is true for all marketing, not just video)
• Include the two critical components all videos must have
• Write your video script
• Post video online for maximum impact
• Get 1,500 FREE views to your video

Over the past 6 months or so, I've been hearing from a lot of you that you're considering dropping insurance and building a private pay practice. We've touched on this in other podcast episodes, but after hearing all your questions and concerns, I knew it was time to discuss it again. And I immediately knew who to interview. Mary Ellen Connett is a former client of mine and just went through this transition herself after 34 years in the field.

When Mary Ellen started this process, she didn't want more clients. She wanted fewer clients. She wanted to drop managed care and attract fee-for-service clients. Her goal was to decrease her caseload without decreasing her income. Mary Ellen went through a turbulent few months, and in this interview, she candidly shares her experience. However, after just 90 days, she was earning more than she had been previously, seeing fewer clients, and working just 3 days a week.

Want to know how she did it? Mary Ellen's story will inspire you to create the practice you've dreamed of, and develop the confidence to make the changes you need to get there.

In this episode, you’ll discover:

• How to find juicy blog content so you never have to stare at a blank Word document again
• 5 tips for reducing blogging overwhelm
• A time-saving strategy to dramatically reduce the amount of time you spend blogging
• Why blogging makes you irresistible to Google AND to your potential clients.

In this episode In this episode, I speak with Perry Rosenbloom, founder of Brighter Vision, a company that specializes in creating websites for therapists. (BTW – they create GREAT websites.) and you’ll discover:

• The fastest, easiest way to get more clients from your website. (This is some seriously good stuff.
• How to make Google AND your clients fall in love with your website.
• Using your directory listing strategically to get more website traffic.
• Key numbers to track each week to manage your practice.

Jessica Marchena, LMHC has been using workshops in her practice for 2 years, and in this interview, she shares how to make this successful, what she’s learned along the way, and even shares her advice if you are just starting out with workshops in your practice.

Arianna Gray, LPC is a psychotherapist, speaker, and workshop leader.  From her experience as a mental health professional for 18 years—and her own personal journey with burnout and inspiration—Arianna coaches counselors and helping professionals to break through burnout and get re-inspired in their work and life.  In “The Transformational Healers Summit for Helping Professionals” Arianna is bringing together the most impactful experts in the field to empower the tribe of  helpers to “Break Through Burnout, Give Your Gifts, Love Your Life!”

You can find out more at http://www.ariannagray.com/thsjs

My guest in this episode, Keri Nola, believes that being ourselves (our human, vulnerable, authentic selves) is what makes clients resonate with us.

Keri believes that our training and our fear both get in the way of being authentic with our clients, and when this happens, our client can sense it.

In this episode, Stephanie shares:

• How to identify a need for your clients and how to design a program around that
• The importance of committing to our own aliveness
• How to prepare to handle new client calls
• What's worked (and what hasn't) with marketing
• Her most effective marketing strategy
• How to share your mission in everything you do

Jeff Guenther has the answer.

Jeff runs a mental health directory for Portland, and get tons of insight into the exact search terms your potential clients are using when they are searching for a therapist.

Jeff has compiled a list of the 56 specialties therapy clients search for online. In this episode, he shares the top ten most popular. (Three of these even surprised me!)