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Profiles in Practice Success with Jennifer Sneeden, Thriving Therapy Practice

Thriving Therapy Practice presents Profiles in Practice Success hosted by Jennifer Sneeden, LMFT.
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Profiles in Practice Success with Jennifer Sneeden, Thriving Therapy Practice
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Now displaying: Page 2
Mar 15, 2017

My guest in this episode, Keri Nola, believes that being ourselves (our human, vulnerable, authentic selves) is what makes clients resonate with us.

Keri believes that our training and our fear both get in the way of being authentic with our clients, and when this happens, our client can sense it.

Mar 2, 2017

In this episode, Stephanie shares:

  • How to identify a need for your clients and how to design a program around that
  • The importance of committing to our own aliveness
  • How to prepare to handle new client calls
  • What's worked (and what hasn't) with marketing
  • Her most effective marketing strategy
  • How to share your mission in everything you do
Feb 15, 2017

Jeff Guenther has the answer.

Jeff runs a mental health directory for Portland, and get tons of insight into the exact search terms your potential clients are using when they are searching for a therapist.

Jeff has compiled a list of the 56 specialties therapy clients search for online. In this episode, he shares the top ten most popular. (Three of these even surprised me!)

 

Feb 2, 2017

Want to expand your reach with potential clients? Podcasting is one of the most powerful ways to do that.

Podcasting has grown year after year, with no signs of slowing down.

Jan 12, 2017

Here's the thing about selecting your niche: It's scary. Like REALLY scary. Even terrifying. But once you make the decision, something magical happens.

Because I know how difficult it can be to make the leap from "I help everyone" to "I help these clients", I asked Christie to come and share her experience with us. Not an expert, not someone who has written a book about it. A real-world counselor who went through this process.

Jan 4, 2017

"There's NO WAY I could charge $150 per hour and find clients willing to pay those fees each week." 

This is a comment I got on a training I did recently, and it really stayed with me. This is a topic that comes up frequently, especially for those that are new in practice. It can be hard to really own your worth and charge fees that are appropriate to the services you provide.

Let's be clear... I'm not talking about taking advantage of clients.  I'm not talking about trying to "get rich quick". I'm talking about charging what you are worth for a valuable service that you provide your clients.

When you undercharge, you set up a win-lose scenario with your clients. They win, but at your expense. When you overcharge, you also set up a win-lose scenario. You win, but at their expense.

When you charge what you're worth, you set up a win-win scenario. The client's get a life-changing transformation, and you live a prosperous lifestyle. To me, that's what it's all about.

Charging what you're worth is about half MINDSET and half STRATEGY. This podcast addresses both facets.

Oct 31, 2016

Are you considering moving beyond a traditional private practice?

Do you dream of serving more clients and making a bigger impact on the world?

Dr. Susan Peirce Thompson created Bright Line Eating, a program that has served clients all over the world, and in this episode, she shares just how she did that.

Susan is the real deal. She has helped 4,000 people in 63 countries lose 133,000 pounds. 133,000 pounds!

Her program is based on her work in the neuroscience of weight loss, willpower, and food addiction. She shows people how to break free of addictive food patterns so they can live in a "right-sized body".

What first attracted me to Susan is how passionate and genuine she is about her work and her program. I invited her on the show to learn more about how she built this hugely successful program.

Susan started with one single idea and created a program that serves clients in 63 countries. She's sharing with us exactly how she did that.

In this episode, Susan shares:

  • 2 principles of how to market without your audience feeling like they're being "marketed to"
  • Her big eye-opener when she wanted to write a book
  • How to tell your story in a way that serves and moves your audience
  • The most profound truth she's ever heard about building her business
Oct 27, 2016

Quick! What's the first thing pops into your mind when I say, "SEO"?

Did you say "keywords"?

Keywords have become synonymous with SEO for many of us. But what exactly does that mean?

Keywords are essential to SEO, but they're not the only thing that matters. AND keywords are used differently today than they were in the past. When I created my first website, you could throw a bunch of keywords on your page, and you'd end up at the top of Google. SEO just doesn't work that way anymore.

Google and our clients have both gotten more sophisticated in online searches. So your approach to online marketing needs to become more sophisticated as well.

In this podcast, Daniel Fava, founder of CreateMyTherapistWebsite.com, explains how therapists can boost their SEO. He explains that as Google gets more sophisticated, the way to optimize our websites changes.

Daniel's a proponent of "on-page" SEO, which means SEO for specific content pages on your website. Content like articles, blog posts, videos and podcasts.

In this interview, Daniel shares:

  • Why on-page SEO has become so important
  • Which keywords psychotherapists should optimize for
  • How to track which keywords perform the best
  • How to make your website more readable
  • 5 actions you can take right now to boost your SEO
Oct 20, 2016

As a professional, it's essential that your clients, potential clients, and treatment stakeholders all know, like, and trust you. That's the foundation of all human communication.

"Trust is REQUIRED for people to do business with you", explains Dr. Simone Alicia, our guest in this episode.

Trust is built through effective communication. When you see yourself as competent and competent, others take you seriously and have trust in what you do. As therapists, we need our clients to trust us BEFORE and DURING therapy.

However, the way we communicate with potential clients must be different than the way we communicate in the therapy room. Otherwise, we'll make the wrong impression with potential clients and actually sabotage our success.

Simone is an NLP practitioner, and has used her expertise to develop strategies to help professionals become more powerful communicators.

The first time I met Simone, I was drawn to her. She has a magnetic energy that just lights up a room. She's a living example of the power of her strategies, and in this interview she explains how you can incorporate these strategies as well.

In this episode, Simone shares:

  • How your tone may be sabotaging your success
  • The best communication with potential clients
  • Effective communication techniques in the therapy room
  • How your internal representations affect your communication
Oct 20, 2016

As a professional, it's essential that your clients, potential clients, and treatment stakeholders all know, like, and trust you. That's the foundation of all human communication.

"Trust is REQUIRED for people to do business with you", explains Dr. Simone Alicia, our guest in this episode.

Trust is built through effective communication. When you see yourself as competent and competent, others take you seriously and have trust in what you do. As therapists, we need our clients to trust us BEFORE and DURING therapy.

However, the way we communicate with potential clients must be different than the way we communicate in the therapy room. Otherwise, we'll make the wrong impression with potential clients and actually sabotage our success.

Simone is an NLP practitioner, and has used her expertise to develop strategies to help professionals become more powerful communicators.

The first time I met Simone, I was drawn to her. She has a magnetic energy that just lights up a room. She's a living example of the power of her strategies, and in this interview she explains how you can incorporate these strategies as well.

In this episode, Simone shares:

  • How your tone may be sabotaging your success
  • The best communication with potential clients
  • Effective communication techniques in the therapy room
  • How your internal representations affect your communication
Sep 30, 2016

Online therapy.

We're all intrigued by it, right?

But is it really effective? How does it work exactly? How do you handle the legal & ethical issues?

Well, we've got the answers right here. In this podcast, I interview Steve Bisson, LMHC, who has been doing online counseling for 2 years.

In this interview, Steve shares:

  • Which clients are the best fit for online therapy exactly
  • How the online therapy process works
  • How he integrates online therapy with his traditional practice
  • His advice for a therapist considering online therapy
  • Handling high-risk clients
Sep 28, 2016

Amy Crane is a Facebook Advertising Consultant and the founder of Social Lab Marketing. Frustrated with spending thousands of dollars on traditional marketing for her retail business and seeing little results, Amy decided turned to Facebook Advertising. She quickly realized the power of Facebook Advertising and her overall sales jumped 30% in just a few short weeks. Now she manages over $250K in monthly ad spend for her clients and loves helping other entrepreneurs and business owners build a tribe of raving fans and customers using Facebook Advertising.  

Sep 20, 2016

When Sofia Robirosa started her practice in 2014, she had to learn to walk through her fear and anxiety to build her practice. She started small her first year, getting herself "ready". But by the second year, she was off to the races. Now, she has a thriving, private-pay practice, and helps clients "enjoy the people they live with".

I've had the pleasure of working with Sofia throughout this journey, and it's been amazing to watch what she's built.

In this episode, Sofia shares:

  • The marketing methods she uses to attract clients
  • How she learned to trust herself as a practice owner
  • Her 3 top tips for therapists just starting out
  • The importance of taking action
  • Why it's quality over quantity
Sep 20, 2016

When Sofia Robirosa started her practice in 2014, she had to learn to walk through her fear and anxiety to build her practice. She started small her first year, getting herself "ready". But by the second year, she was off to the races. Now, she has a thriving, private-pay practice, and helps clients "enjoy the people they live with".

I've had the pleasure of working with Sofia throughout this journey, and it's been amazing to watch what she's built.

In this episode, Sofia shares:

  • The marketing methods she uses to attract clients
  • How she learned to trust herself as a practice owner
  • Her 3 top tips for therapists just starting out
  • The importance of taking action
  • Why it's quality over quantity
Sep 10, 2016

Kate Beeders is an internationally known Mindset, Money, & Marketing Expert, specializing in helping passion-driven entrepreneurs be in charge of their own destiny by discovering the secrets of making money faster!

You can learn more about Kate and her work at www.katebeeders.com.

You can also email Kate (info@katebeeders.com) to book a complimentary Money Breakthrough Session.

May 21, 2016

In this interview, Susanne reveals:

  • The three things it takes to be successful in private practice
  • How to keep going when you are overwhelmed by self-doubt
  • Her transition to becoming a successful businesswoman

 

May 11, 2016

You know I'm a big proponent of charging clients for missed sessions, both from a business perspective, but also from a self-worth perspective, valuing your time and what you have to offer.

Marty really opened my eyes with how not charging for missed sessions is actually detrimental to your clients and to the therapeutic relationship.

You can hear him explain this in depth on the podcast.

Mar 9, 2016

One of the questions I get asked most frequently is about how to handle new client calls. Some of you have even confessed to me that you don’t even return phone calls from potential clients. Whether this is from fear, or from not knowing what to say (or both), it doesn’t have to be this way.

In this episode, we’ve got exactly what you need to overcome the fear and develop the right skills to convert potential clients into paying clients.

Jan 26, 2016

Imagine if you could sit down with a branding expert and get her to spill all her secrets about branding, brand loyalty, and getting publicity for your practice?

Well, that's exactly what I've done for you in this podcast! From the moment I met Jessica Ramos, I knew I had to have her on the podcast! Not only does she have 14 years of PR and Marketing experience, Jessica specializes in working with psychotherapists!

Whether you're an individual private practitioner, part of a group practice, or even connected to a treatment center, Jessica really knows her stuff!

Dec 14, 2015

From teacher to actor to social worker, Stuart Fensterheim, is making his mark helping couples reconnect with the people that are most important to in their lives. He does this with his direct work with couples (couples counseling as well as retreats), and he also does it with over 10,000 people in 26 countries through the podcast that he launched eight months ago.

As the host of "The Couples Expert" podcast, Stuart brings his heartfelt and humorous voice to tackle important relationship issues that affect us all. While his podcast is certainly a calling, he's also using it to successfully build his practice and attract clients to his private practice in Scottsdale, AZ.

Oct 23, 2015

I thought the biggest frustration psychotherapists have with online marketing would be "not getting enough clients calling". But, nope, I was WRONG. The most common answer was "not getting calls from ideal clients". Turns out that many of you ARE getting new clients to call you online, but they're the wrong clients.

You know the type, right? You probably get them calling you as well. I call these clients "price shoppers". They're the ones that are calling through a list of psychotherapists, just looking to see who's the least expensive. They aren't calling you because of your expertise or your specialty. They're calling you because they're hoping you'll be $5 less than the person they just spoke with.

Here's the deal, this is a positioning problem. If you're getting the wrong clients calling you, it has to do with they way you are positioning yourself online.

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