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Profiles in Practice Success with Jennifer Sneeden, Thriving Therapy Practice

Thriving Therapy Practice presents Profiles in Practice Success hosted by Jennifer Sneeden, LMFT.
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Profiles in Practice Success with Jennifer Sneeden, Thriving Therapy Practice
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Now displaying: Category: general
Mar 19, 2018

Today’s guest, Brendan McClenahan, explains video marketing has been shown to increase website conversions by 150 - 200%. That means you could double or triple your new client calls from your website just be incorporating video.

But you’re probably wondering, “Just how do I get started with video marketing?

I’m glad you asked. We hear this question a LOT. Video can seem so overwhelming that only a tiny majority of therapists ever use it.

When I learned about the work of Brendan McClenahan and Connor McClenahan, founders of Cupla Media, I knew instantly I had to get them on the podcast. They specialize in helping psychotherapists produce top-notch videos to promote their practices.

In this episode, Brendan explains how to:

  • Start marketing using video for free
  • Use video to stand out from the crowd
  • Stop accidentally repelling clients (this is true for all marketing, not just video)
  • Include the two critical components all videos must have
  • Write your video script
  • Post video online for maximum impact
  • Get 1,500 FREE views to your video
Feb 28, 2018

Over the past 6 months or so, I've been hearing from a lot of you that you're considering dropping insurance and building a private pay practice. We've touched on this in other podcast episodes, but after hearing all your questions and concerns, I knew it was time to discuss it again. And I immediately knew who to interview. Mary Ellen Connett is a former client of mine and just went through this transition herself after 34 years in the field.

When Mary Ellen started this process, she didn't want more clients. She wanted fewer clients. She wanted to drop managed care and attract fee-for-service clients. Her goal was to decrease her caseload without decreasing her income. Mary Ellen went through a turbulent few months, and in this interview, she candidly shares her experience. However, after just 90 days, she was earning more than she had been previously, seeing fewer clients, and working just 3 days a week.

Want to know how she did it? Mary Ellen's story will inspire you to create the practice you've dreamed of, and develop the confidence to make the changes you need to get there.

Sep 6, 2017

In this episode In this episode, I speak with Perry Rosenbloom, founder of Brighter Vision, a company that specializes in creating websites for therapists. (BTW – they create GREAT websites.) and you’ll discover:

  • The fastest, easiest way to get more clients from your website. (This is some seriously good stuff.
  • How to make Google AND your clients fall in love with your website.
  • Using your directory listing strategically to get more website traffic.
  • Key numbers to track each week to manage your practice.
Mar 30, 2017

Arianna Gray, LPC is a psychotherapist, speaker, and workshop leader.  From her experience as a mental health professional for 18 years—and her own personal journey with burnout and inspiration—Arianna coaches counselors and helping professionals to break through burnout and get re-inspired in their work and life.  In “The Transformational Healers Summit for Helping Professionals” Arianna is bringing together the most impactful experts in the field to empower the tribe of  helpers to “Break Through Burnout, Give Your Gifts, Love Your Life!”

You can find out more at http://www.ariannagray.com/thsjs

 

Ariana Gray

Mar 15, 2017

My guest in this episode, Keri Nola, believes that being ourselves (our human, vulnerable, authentic selves) is what makes clients resonate with us.

Keri believes that our training and our fear both get in the way of being authentic with our clients, and when this happens, our client can sense it.

Mar 2, 2017

In this episode, Stephanie shares:

  • How to identify a need for your clients and how to design a program around that
  • The importance of committing to our own aliveness
  • How to prepare to handle new client calls
  • What's worked (and what hasn't) with marketing
  • Her most effective marketing strategy
  • How to share your mission in everything you do
Feb 2, 2017

Want to expand your reach with potential clients? Podcasting is one of the most powerful ways to do that.

Podcasting has grown year after year, with no signs of slowing down.

Jan 12, 2017

Here's the thing about selecting your niche: It's scary. Like REALLY scary. Even terrifying. But once you make the decision, something magical happens.

Because I know how difficult it can be to make the leap from "I help everyone" to "I help these clients", I asked Christie to come and share her experience with us. Not an expert, not someone who has written a book about it. A real-world counselor who went through this process.

Oct 20, 2016

As a professional, it's essential that your clients, potential clients, and treatment stakeholders all know, like, and trust you. That's the foundation of all human communication.

"Trust is REQUIRED for people to do business with you", explains Dr. Simone Alicia, our guest in this episode.

Trust is built through effective communication. When you see yourself as competent and competent, others take you seriously and have trust in what you do. As therapists, we need our clients to trust us BEFORE and DURING therapy.

However, the way we communicate with potential clients must be different than the way we communicate in the therapy room. Otherwise, we'll make the wrong impression with potential clients and actually sabotage our success.

Simone is an NLP practitioner, and has used her expertise to develop strategies to help professionals become more powerful communicators.

The first time I met Simone, I was drawn to her. She has a magnetic energy that just lights up a room. She's a living example of the power of her strategies, and in this interview she explains how you can incorporate these strategies as well.

In this episode, Simone shares:

  • How your tone may be sabotaging your success
  • The best communication with potential clients
  • Effective communication techniques in the therapy room
  • How your internal representations affect your communication
Oct 20, 2016

As a professional, it's essential that your clients, potential clients, and treatment stakeholders all know, like, and trust you. That's the foundation of all human communication.

"Trust is REQUIRED for people to do business with you", explains Dr. Simone Alicia, our guest in this episode.

Trust is built through effective communication. When you see yourself as competent and competent, others take you seriously and have trust in what you do. As therapists, we need our clients to trust us BEFORE and DURING therapy.

However, the way we communicate with potential clients must be different than the way we communicate in the therapy room. Otherwise, we'll make the wrong impression with potential clients and actually sabotage our success.

Simone is an NLP practitioner, and has used her expertise to develop strategies to help professionals become more powerful communicators.

The first time I met Simone, I was drawn to her. She has a magnetic energy that just lights up a room. She's a living example of the power of her strategies, and in this interview she explains how you can incorporate these strategies as well.

In this episode, Simone shares:

  • How your tone may be sabotaging your success
  • The best communication with potential clients
  • Effective communication techniques in the therapy room
  • How your internal representations affect your communication
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