In this episode, you’ll discover:
In this episode In this episode, I speak with Perry Rosenbloom, founder of Brighter Vision, a company that specializes in creating websites for therapists. (BTW – they create GREAT websites.) and you’ll discover:
Jessica Marchena, LMHC has been using workshops in her practice for 2 years, and in this interview, she shares how to make this successful, what she’s learned along the way, and even shares her advice if you are just starting out with workshops in your practice.
Arianna Gray, LPC is a psychotherapist, speaker, and workshop leader. From her experience as a mental health professional for 18 years—and her own personal journey with burnout and inspiration—Arianna coaches counselors and helping professionals to break through burnout and get re-inspired in their work and life. In “The Transformational Healers Summit for Helping Professionals” Arianna is bringing together the most impactful experts in the field to empower the tribe of helpers to “Break Through Burnout, Give Your Gifts, Love Your Life!”
You can find out more at http://www.ariannagray.com/thsjs
My guest in this episode, Keri Nola, believes that being ourselves (our human, vulnerable, authentic selves) is what makes clients resonate with us.
Keri believes that our training and our fear both get in the way of being authentic with our clients, and when this happens, our client can sense it.
In this episode, Stephanie shares:
Jeff Guenther has the answer.
Jeff runs a mental health directory for Portland, and get tons of insight into the exact search terms your potential clients are using when they are searching for a therapist.
Jeff has compiled a list of the 56 specialties therapy clients search for online. In this episode, he shares the top ten most popular. (Three of these even surprised me!)
Want to expand your reach with potential clients? Podcasting is one of the most powerful ways to do that.
Podcasting has grown year after year, with no signs of slowing down.
Here's the thing about selecting your niche: It's scary. Like REALLY scary. Even terrifying. But once you make the decision, something magical happens.
Because I know how difficult it can be to make the leap from "I help everyone" to "I help these clients", I asked Christie to come and share her experience with us. Not an expert, not someone who has written a book about it. A real-world counselor who went through this process.
"There's NO WAY I could charge $150 per hour and find clients willing to pay those fees each week."
This is a comment I got on a training I did recently, and it really stayed with me. This is a topic that comes up frequently, especially for those that are new in practice. It can be hard to really own your worth and charge fees that are appropriate to the services you provide.
Let's be clear... I'm not talking about taking advantage of clients. I'm not talking about trying to "get rich quick". I'm talking about charging what you are worth for a valuable service that you provide your clients.
When you undercharge, you set up a win-lose scenario with your clients. They win, but at your expense. When you overcharge, you also set up a win-lose scenario. You win, but at their expense.
When you charge what you're worth, you set up a win-win scenario. The client's get a life-changing transformation, and you live a prosperous lifestyle. To me, that's what it's all about.
Charging what you're worth is about half MINDSET and half STRATEGY. This podcast addresses both facets.