From teacher to actor to social worker, Stuart Fensterheim, is making his mark helping couples reconnect with the people that are most important to in their lives. He does this with his direct work with couples (couples counseling as well as retreats), and he also does it with over 10,000 people in 26 countries through the podcast that he launched eight months ago.
As the host of "The Couples Expert" podcast, Stuart brings his heartfelt and humorous voice to tackle important relationship issues that affect us all. While his podcast is certainly a calling, he's also using it to successfully build his practice and attract clients to his private practice in Scottsdale, AZ.
I thought the biggest frustration psychotherapists have with online marketing would be "not getting enough clients calling". But, nope, I was WRONG. The most common answer was "not getting calls from ideal clients". Turns out that many of you ARE getting new clients to call you online, but they're the wrong clients.
You know the type, right? You probably get them calling you as well. I call these clients "price shoppers". They're the ones that are calling through a list of psychotherapists, just looking to see who's the least expensive. They aren't calling you because of your expertise or your specialty. They're calling you because they're hoping you'll be $5 less than the person they just spoke with.
Here's the deal, this is a positioning problem. If you're getting the wrong clients calling you, it has to do with they way you are positioning yourself online.
Webinars are a fantastic way to market your practice. We see them all the time for marketing, coaching, even health and fitness. (They have been my own best source of connecting with potential clients.) But we don’t see them often from psychotherapists for the purpose of marketing private practice.
That’s why when I met Tanisha Sapp, I just had to interview her for this podcast. She is not one to let fear stand in her way, and once she got the idea to experiment with webinars, she put it into action.
In this episode of the "Profiles in Practice Success" podcast, I interview Katie Keates May, a counselor in Philadelphia who has built a full, profitable private practice using groups. That's right, she's built a completely full practice, which is a wonderful place to be.
Maybe you’re a bit like me…
Until recently, the world of Practice Management Systems has been this big muddled up realm for me. That all changed when I did my latest podcast interview with Dr. Susan Litton, founder of PSYBooks.
When I was in private practice, I used a Practice Management System that I hated: it was a ton of time and effort, and never really worked for my practice. I was running my practice to meet the requirements of the technology, rather than truly having a system that worked for me.
I know I’m not alone. Many of you in private practice have the same sense of confusion or outright frustration when it comes to an EHR (Electronic Health Records) system that I did. I get asked quite a bit about EHRs, and I’ve never felt as though I had the best answers to give. So I realized it was time to seek out expert advice.
Dr. Litton is the perfect combination of clinical expertise (she’s been in private practice for a while now), and techie geek. So she knows exactly what we need to make a private practice run more smoothly and efficiently.
Psychodrama is an experiential - relational - expressive therapy used worldwide to bring the soul into action. It consists of 3 main parts: the warm up, action and sharing and can be used with individuals, couples, families and groups. Psychodrama brings "to the stage" what lives within as a co-creation between the director, protagonist and group members / auxiallary egos.
Maria Mellano shares how with creativity and spontaneity using the natural existing connections, a problem is explored, brought to regulated catharsis and worked through using role reversal and behavioral action. She has built a successful private practice that is grounded in a holistic, experiential and dynamic approach, where she integrates complimentary therapies to guide clients more deeply into themselves.
As Director of Developmental Play & Attachment Therapies and adjunct Professor at Barry University, Janet Courtney's career is centered on bringing psychological healing to children. She is an internationally recognized Play Therapist specializing in expressive therapies and attachment treatement who has invented a new process of kinesthetic storytelling, merging imagery relaxation skills with joyful first-play touch activities. Her interactive storybook, The Magic Rainbow Hug makes this technique directly accessible to professionals, parents, and the children who can most benefit from its use.
Since, 1989, Dr. Courtney has had a private psychotherapy practice located in Palm Beach Gardens, Florida dedicated to working with children and families, improving relationships and quality of life.
LANA M. STERN, PH.D, P.A. is a Licensed Psychologist, Licensed Marriage and Family Therapist, Parent Coordinator, Florida Supreme Court Certified Mediator. Dr. Stern has been in private practice in the Coral Gables, Florida area for the past 25 years. She is a member of the American Psychological Association, Florida and Dade County Psychological Associations, International and Florida Association of Family and Conciliation Courts and the International Academy of Collaborative Professionals and serves on the IACP Trainers Network and Development Committee. She has been a member of the Collaborative Family Law Institute of Miami for the past 8 years and is a past Vice President. She serves on the CFLI Board, Mental Health, Membership, Mentoring and Education committees. She is the Miami-Dade delegate representing Mental Health Professionals on the Collaborative Family Law Council of Florida, is presently serving on the Board of that organization and on the Advisory Board of the Eleventh Judicial Circuit Court Parenting Coordinators.
She has worked extensively in Collaborative family law cases as the neutral mental health professional. She co-authored the chapter on “Collaborative Law” in The Florida Bar CLE bookDissolution of Marriage. Dr. Stern co-founded “Florida Collaborative Trainers” an interdisciplinary training group – “Fitting the Pieces Together” in 2011.
Gerda took a rather innovative approach to her successful private practice. In fact it's so innovative, it's not even on land! Gerda takes her clients for luxury weekends at sea, allowing them to do intensive therapeutic work in a totally relaxing environment. In this interview, she shares her greatest marketing strategy, why she doesn't even have a website, how she overcame being her own worst enemy, and why self-development is essential to business success.
Dr. Teresa Harris has built a successful concierge practice not once, but twice. She knows what it takes to attract clients into the lucrative niche, and in this interview, she shares the strategies she's learned: how she got 23 clients her 3rd week in practice, the dangers of "settling", how to package concierge services, and why you absolutely need a mentor to reach your goals. Teresa also gives us her top tip for therapists wanting to make more money.
Cali is such an innovator in the field, that she was a natural choice for the launch of this new podcast. In this interview, Cali shares why generalizing doesn't work in private practice, how to talk to clients in their terms, why perseverance is her secret weapon, and she even offers her two greatest success strategies!