In this episode, you’ll discover:
Jessica Marchena, LMHC has been using workshops in her practice for 2 years, and in this interview, she shares how to make this successful, what she’s learned along the way, and even shares her advice if you are just starting out with workshops in your practice.
Jeff Guenther has the answer.
Jeff runs a mental health directory for Portland, and get tons of insight into the exact search terms your potential clients are using when they are searching for a therapist.
Jeff has compiled a list of the 56 specialties therapy clients search for online. In this episode, he shares the top ten most popular. (Three of these even surprised me!)
"There's NO WAY I could charge $150 per hour and find clients willing to pay those fees each week."
This is a comment I got on a training I did recently, and it really stayed with me. This is a topic that comes up frequently, especially for those that are new in practice. It can be hard to really own your worth and charge fees that are appropriate to the services you provide.
Let's be clear... I'm not talking about taking advantage of clients. I'm not talking about trying to "get rich quick". I'm talking about charging what you are worth for a valuable service that you provide your clients.
When you undercharge, you set up a win-lose scenario with your clients. They win, but at your expense. When you overcharge, you also set up a win-lose scenario. You win, but at their expense.
When you charge what you're worth, you set up a win-win scenario. The client's get a life-changing transformation, and you live a prosperous lifestyle. To me, that's what it's all about.
Charging what you're worth is about half MINDSET and half STRATEGY. This podcast addresses both facets.
Are you considering moving beyond a traditional private practice?
Do you dream of serving more clients and making a bigger impact on the world?
Dr. Susan Peirce Thompson created Bright Line Eating, a program that has served clients all over the world, and in this episode, she shares just how she did that.
Susan is the real deal. She has helped 4,000 people in 63 countries lose 133,000 pounds. 133,000 pounds!
Her program is based on her work in the neuroscience of weight loss, willpower, and food addiction. She shows people how to break free of addictive food patterns so they can live in a "right-sized body".
What first attracted me to Susan is how passionate and genuine she is about her work and her program. I invited her on the show to learn more about how she built this hugely successful program.
Susan started with one single idea and created a program that serves clients in 63 countries. She's sharing with us exactly how she did that.
In this episode, Susan shares:
Quick! What's the first thing pops into your mind when I say, "SEO"?
Did you say "keywords"?
Keywords have become synonymous with SEO for many of us. But what exactly does that mean?
Keywords are essential to SEO, but they're not the only thing that matters. AND keywords are used differently today than they were in the past. When I created my first website, you could throw a bunch of keywords on your page, and you'd end up at the top of Google. SEO just doesn't work that way anymore.
Google and our clients have both gotten more sophisticated in online searches. So your approach to online marketing needs to become more sophisticated as well.
In this podcast, Daniel Fava, founder of CreateMyTherapistWebsite.com, explains how therapists can boost their SEO. He explains that as Google gets more sophisticated, the way to optimize our websites changes.
Daniel's a proponent of "on-page" SEO, which means SEO for specific content pages on your website. Content like articles, blog posts, videos and podcasts.
In this interview, Daniel shares:
Amy Crane is a Facebook Advertising Consultant and the founder of Social Lab Marketing. Frustrated with spending thousands of dollars on traditional marketing for her retail business and seeing little results, Amy decided turned to Facebook Advertising. She quickly realized the power of Facebook Advertising and her overall sales jumped 30% in just a few short weeks. Now she manages over $250K in monthly ad spend for her clients and loves helping other entrepreneurs and business owners build a tribe of raving fans and customers using Facebook Advertising.
Kate Beeders is an internationally known Mindset, Money, & Marketing Expert, specializing in helping passion-driven entrepreneurs be in charge of their own destiny by discovering the secrets of making money faster!
You can learn more about Kate and her work at www.katebeeders.com.
You can also email Kate (firstname.lastname@example.org) to book a complimentary Money Breakthrough Session.
In this interview, Susanne reveals:
One of the questions I get asked most frequently is about how to handle new client calls. Some of you have even confessed to me that you don’t even return phone calls from potential clients. Whether this is from fear, or from not knowing what to say (or both), it doesn’t have to be this way.
In this episode, we’ve got exactly what you need to overcome the fear and develop the right skills to convert potential clients into paying clients.
Imagine if you could sit down with a branding expert and get her to spill all her secrets about branding, brand loyalty, and getting publicity for your practice?
Well, that's exactly what I've done for you in this podcast! From the moment I met Jessica Ramos, I knew I had to have her on the podcast! Not only does she have 14 years of PR and Marketing experience, Jessica specializes in working with psychotherapists!
Whether you're an individual private practitioner, part of a group practice, or even connected to a treatment center, Jessica really knows her stuff!
I thought the biggest frustration psychotherapists have with online marketing would be "not getting enough clients calling". But, nope, I was WRONG. The most common answer was "not getting calls from ideal clients". Turns out that many of you ARE getting new clients to call you online, but they're the wrong clients.
You know the type, right? You probably get them calling you as well. I call these clients "price shoppers". They're the ones that are calling through a list of psychotherapists, just looking to see who's the least expensive. They aren't calling you because of your expertise or your specialty. They're calling you because they're hoping you'll be $5 less than the person they just spoke with.
Here's the deal, this is a positioning problem. If you're getting the wrong clients calling you, it has to do with they way you are positioning yourself online.
In this episode of the "Profiles in Practice Success" podcast, I interview Katie Keates May, a counselor in Philadelphia who has built a full, profitable private practice using groups. That's right, she's built a completely full practice, which is a wonderful place to be.
Gerda took a rather innovative approach to her successful private practice. In fact it's so innovative, it's not even on land! Gerda takes her clients for luxury weekends at sea, allowing them to do intensive therapeutic work in a totally relaxing environment. In this interview, she shares her greatest marketing strategy, why she doesn't even have a website, how she overcame being her own worst enemy, and why self-development is essential to business success.