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ThrivingTherapyPractice's podcast

Profiles in Practice Success showcases the most successful and innovative professionals in practice today.
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Now displaying: 2018
Mar 19, 2018

Today’s guest, Brendan McClenahan, explains video marketing has been shown to increase website conversions by 150 - 200%. That means you could double or triple your new client calls from your website just be incorporating video.

But you’re probably wondering, “Just how do I get started with video marketing?

I’m glad you asked. We hear this question a LOT. Video can seem so overwhelming that only a tiny majority of therapists ever use it.

When I learned about the work of Brendan McClenahan and Connor McClenahan, founders of Cupla Media, I knew instantly I had to get them on the podcast. They specialize in helping psychotherapists produce top-notch videos to promote their practices.

In this episode, Brendan explains how to:

  • Start marketing using video for free
  • Use video to stand out from the crowd
  • Stop accidentally repelling clients (this is true for all marketing, not just video)
  • Include the two critical components all videos must have
  • Write your video script
  • Post video online for maximum impact
  • Get 1,500 FREE views to your video
Feb 28, 2018

Over the past 6 months or so, I've been hearing from a lot of you that you're considering dropping insurance and building a private pay practice. We've touched on this in other podcast episodes, but after hearing all your questions and concerns, I knew it was time to discuss it again. And I immediately knew who to interview. Mary Ellen Connett is a former client of mine and just went through this transition herself after 34 years in the field.

When Mary Ellen started this process, she didn't want more clients. She wanted fewer clients. She wanted to drop managed care and attract fee-for-service clients. Her goal was to decrease her caseload without decreasing her income. Mary Ellen went through a turbulent few months, and in this interview, she candidly shares her experience. However, after just 90 days, she was earning more than she had been previously, seeing fewer clients, and working just 3 days a week.

Want to know how she did it? Mary Ellen's story will inspire you to create the practice you've dreamed of, and develop the confidence to make the changes you need to get there.

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