I thought the biggest frustration psychotherapists have with online marketing would be "not getting enough clients calling". But, nope, I was WRONG. The most common answer was "not getting calls from ideal clients". Turns out that many of you ARE getting new clients to call you online, but they're the wrong clients.
You know the type, right? You probably get them calling you as well. I call these clients "price shoppers". They're the ones that are calling through a list of psychotherapists, just looking to see who's the least expensive. They aren't calling you because of your expertise or your specialty. They're calling you because they're hoping you'll be $5 less than the person they just spoke with.
Here's the deal, this is a positioning problem. If you're getting the wrong clients calling you, it has to do with they way you are positioning yourself online.
Webinars are a fantastic way to market your practice. We see them all the time for marketing, coaching, even health and fitness. (They have been my own best source of connecting with potential clients.) But we don’t see them often from psychotherapists for the purpose of marketing private practice.
That’s why when I met Tanisha Sapp, I just had to interview her for this podcast. She is not one to let fear stand in her way, and once she got the idea to experiment with webinars, she put it into action.
In this episode of the "Profiles in Practice Success" podcast, I interview Katie Keates May, a counselor in Philadelphia who has built a full, profitable private practice using groups. That's right, she's built a completely full practice, which is a wonderful place to be.